DIESEL ONLY THE BRAVE scent Launch Party

Berlin- Mitte DIESEL Launch
ONLY THE BRAVE

Once again Berlin proved to be one of the hottest cities worldwide, kicking of with the Diesel ONLY THE BRAVE scent launch party. January will be packed with international events, this coming week.

Brad Pitt will attend for the launch of the Benjamin Button movie starring him and Cate Blanchett, who quickly picked up her Golden Globe Award for best actress before coming to Berlin, also Tom Cruise will be in town for the new movie (Operation Walküre) just one day after. Next week will not be much less exciting, and Berlin´s January will be nicely ending with the Fashion Week (27th)

I have met Renzo some while back in London, once I heard he will be attending his launch in Berlin, I knew this will turn into a wild one! The creator of the cult denim brand Diesel, proved that as a brand builder you can be commercial nevertheless still be very cutting edge, wacky and unique. That seems to be his winning formula over more than two decades -to just be real, I am not stating any names but there are similar Label creators of emporiums in the same fashion sector, the difference between XYZ and Renzo is, Renzo is not trying to be young, cool and hip and sucking up to celeb´s, he just is the way he is.

ONLY THE BRAVE- scent is once again a rather beautiful combination of being arty with a gentle hint of being provoking as well as commercial enough to attract or shall I say attack the average mass consumer.The message is pretty obvious, this scent is for two kinds of consumers, the Brave & the ones who want to be Brave, confident - in your face- Yes this will all be YOU once shower yourself in this strong as well as sensual liquid - moreover it seems to work to become calm, peaceful and loved up between humans, (see picture below) maybe Obama and Rossi should do a Co-op and drop the flacons in every war zone on this earth. And Bush should be on OTB injections every 1/3 hour for life!

more pics ferdino.de --- wagg.de

http://ferdino.friedrichshain.org/download.php?id=258